s a full-service branding agency we assist our clients with every facet of their brand, from marketing and corporate consulting to PR and advertising services. Each of M3 Group’s departments specializes in providing a unique piece to our comprehensive range of services to provide the most targeted integrated solutions for our clients.
We know that it takes a series of touch points to make a big difference. Consistent efforts in a variety of areas that solidify a brand’s definition and convey what is most important, is the key to successful integration.
M3 Group’s goal is to make our clients feel like we are part of their team. Our full-service, integrated approach allows M3 Group to manage as much or as little of a project as needed. Our clients know that M3 Group is there to support, train, consult, create and guide them on their next big adventure.
When a local, long-standing company realized the public and their associates had a hard time understanding who Granger is and what Granger does, they knew it was time for a brand audit. Granger challenged M3 Group to create a new identity that would update the brand as well as help the public to better understand its mission.
M3 worked with Granger over the course of several months to evaluate and reshape a brand that had existed for more than 50 years. Steps in the rebranding process included: internal and external research, the development of a brand plan based on research findings, the creation of a new logo and tagline and a public brand launch. By investing in an audit and rebrand, Granger can now communicate who they are and what they do. The company has found greater internal cohesion and a stronger connection with their customers, both current and potential.
With the goal of modernizing the logo and updating the accompanying collateral pieces M3 developed three logo options and worked seamlessly through rounds of edits with the client to create a final international logo design. Granger was happy with the outcome of their new logo, as well as the clean and modern design that was created for their trade show collateral and campaign pieces. Despite a tight timeline, M3 Group managed to create updated, modern marketing pieces that made Granger stand out.
By investing in a direct mail campaign, Granger was able to gain over more than 800 new customers in a span of three months. Through enticing design and informative content, community members learned the benefits of using Granger and as a result, increased their customer base.
Hungry Howie’s challenged M3 Group to help find a way to build their database while also urging students to continue to buy from Hungry Howie’s over the many other pizza locations in the East Lansing area.
M3 developed a mobile marketing campaign for the first two months of school (August and September) and worked on the following: QR codes, Buzz agents, mobile marketing text messaging and social media. After just two weeks, the campaign had successfully built a database of 5,000 different contacts. As a result, their sales grew 25 percent from the previous year.
M3 Group set out on a statewide adventure with a varity of goals of understanding how people view the state, checking out Michigan’s business climate, promote tourism and positivity in Michigan and lastly, showing how social media can have a positive impact on businesses and communities.
Over our 11-day excursion the #MeetMichigan campaign was featured in numerous local and national news outlets, our website received more than 6,000 hits and our Twitter account was ranked No. 832 in the entire nation for Twitter’s popular Follow Friday (#FF). #MeetMichigan was also awarded a national earned media award (“The Earnies”) by PR Newswire and AGILITY@work in the “We Can’t Believed That Worked!” Category.
The Mid-Michigan Creative Alliance (MMCA) came to M3 Group to help raise awareness for their studio crawl, which targets a younger audience. The MMCA wanted to share with students, professionals and the general public some of Lansing’s most creative businesses.
M3 Group partnered with MMCA board members and created posters, booklets, passports and a customized stamp to help make this event stand out. M3 Group won an Addy Award for the creative implementation of all the pieces created for this event and those who participated were able to tour and learn about advertising and design firms, film production studios and more.
Planning the logistics of an event is top priority, but spreading the word is next. MSU Federal Credit Union (MSUFCU) and M3 Group partnered to manage and facilitate the MSUFCU Student Art Exhibit. Coordinating the VIP event for families and faculty of all participating high schools, marketing the month-long event, calculating ballets and planning an awards ceremony where the challenges M3 Group tackled.
Through logistical planning and volunteer coordination, social media management, creative identity and collateral creation and personalized website design, M3 Group has carried MSUFCU’s Student Art Exhibit into its sixth year. M3 Group's meticulous planning of last year’s event gave MSUFCU’s Student Art Exhibit its most successful event to date. Fourteen schools that submitted more than 100 pieces of original art, lead to more than 23,500 website views and more than 8,000 votes.
M3 Group was tasked with the challenge of keeping an entire community up-to-date on Lansing’s CSO (Combined Sewer Overflow) construction progress as well as educating the public on the importance of the project. Most construction projects miss the opportunity to keep communities informed, but M3 Group was determined to make construction as fun as possible.
M3 Group went above and beyond to communicate with the community. M3 Group designed and implemented the Swish the Fish mascot for overall campaign use and our environmental education program. We held four neighborhood block parties for the residents affected by the construction as well as hosted Lansing Hard Hat Days (five) to kick-off construction project zones. We made sure to stay connected to local media outlets to ensure news was being shared as the project moved forward and implemented a full campaign and outreach plan to make sure our message was shared effectively.
Lack of good news publications in the Capital region.
Capital Area Women’s LifeStyle Magazine (CAWLM) was founded in 2007 by Publisher and M3 Group President & CEO Tiffany Dowling. Covering Ingham, Eaton and Clinton counties, CAWLM brings good news all written by local journalists to more than 20,000 readers a month. The magazine, which is printed on glossy paper in full-color can be found for free at more than 450 locations throughout the tri-county area. CAWLM uses award-winning writers and designers in the production of the publication, making it one of the highest quality and most popular publications of its kind.
M3 Group was brought on to take on the important task of updating the well-recognized and respected logo of the Two Men and a Truck moving company’s international branch. M3’s time frame was tight and the expectations were high.
With the goal of modernizing the logo and updating the accompanying collateral pieces, M3 Group developed three logo options and worked seamlessly through rounds of edits with the client to create a final international logo design. Two Men and a Truck International was happy with the outcome of their new logo, as well as the clean and modern design that was created for their trade show collateral and campaign pieces. Despite a tight timeline, M3 Group managed to create updated, modern marketing pieces that made Two Men and Truck stand out.
e are driven by unlimited ideas and aim to achieve exceptional results. M3 Group has a large range of work that includes both creative and strategic pieces. With more than a decade of experience, we are dedicated to finding the right mix to get our clients and our work noticed.
M3 Group has an award-winning team with PACE, ADDY, Davey, Earned Media and Communicator Awards that span multiple years for logos, brochures, events, PR campaigns and other materials. Although creative implementation is important, the most critical element of any project is the effectiveness of the message to achieve the goals and objectives. Impeccable execution is what drives our work, we aim to provide tangible results for every project.
iffany has managed public and private accounts of varying sizes for more than 19 years. She worked on public relations efforts for Lansing-based biotech organization Neogen Corporation before becoming a public relations and marketing director for Starr Commonwealth, a nonprofit organization where the average age of its donor-base was 67 years old when she arrived and 42 years old when she left.
ennifer has worked in the media world for 20 years and has voiced commercials for countless accounts. As the media director, she has managed local, regional and national accounts. By utilizing her analytical skills to understand markets, she is able to successfully determine day parts and perform situational analysis for the organizations she works with.
elly is a Michigan State University grad with nearly 10 years of advertising and marketing experience. She obtained her bachelor’s degree with concentrations in both creative advertising and advertising management. Her experience at M3 Group began as an intern, since then the sky has been the limit.
mily has worked for multiple publications since graduating from Michigan State University (MSU) in 2004 with her bachelor’s degree in journalism. From her internship with the Lansing State Journal, Emily went on to her well-known position at NOISE magazine, where she gained a loyal following.
ulia manages the administrative tasks for M3 Group, while also maintaining the organizational systems of both houses. With 25-plus years in office administration, Julia is all about the details. Her responsibilities include updating all company records and forms, as well as overseeing the overall office budget.
ete has more than 25 years in marketing and sales experience. Before returning to his hometown of Lansing and joining the ranks at M3 Group in 2010, he had close to $1 billion of new home sales in the Indianapolis market.
Founded 10 years ago by Tiffany Dowling, M3 Group has grown into one of the largest and most respected agencies in mid-Michigan. For more than a decade, M3 Group has built and refined strong brands through integrated marketing strategies that keep our clients and their bottom line in mind. Our award-winning staff works across traditional and non-traditional platforms to provide our clients with creative and innovative solutions.
But we’re not all business all the time. Check out the snapshot of our week in web and make sure to visit our blog site for archives and more M3 Group office happenings.
May 23, 2013
May 16, 2013