How We Do It

How We Do It

We are driven by unlimited ideas and aim to achieve exceptional results. M3 Group has a large range of work that includes both creative and strategic pieces. With more than a decade of experience, we are dedicated to finding the right mix to get our clients and our work noticed.

M3 Group has an award-winning team with PACE, ADDY, Davey, Earned Media and Communicator Awards that span multiple years for logos, brochures, events, PR campaigns and other materials. Although creative implementation is important, the most critical element of any project is the effectiveness of the message to achieve the goals and objectives. Impeccable execution is what drives our work, we aim to provide tangible results for every project.

Our Work

  • Lansing Makers Week
  • Lansing Makers Week
  • Lansing Makers Week
  • Lansing Makers Week
  • Lansing Makers Week
  • Lansing Makers Week
  • Lansing Makers Week
  • Lansing Makers Week
  • Lansing Makers Week
  • Lansing Makers Week

Client Name:

Lansing Economic Area Partnership (LEAP)

Project Name:

Lansing Maker Week Brochure

Services used:

Graphic design and layout, copy writing, print production, photography

The Story:

The Lansing Maker Week brochure was created to highlight the events surrounding Lansing Maker Week and Startup Weekend: Maker Edition. This weeklong event is all about finding your inner maker, a passion to find new hobbies and business ideas. Lansing Maker Week is a choose-your-own-adventure event stacked with a lineup of tours, hands-on projects and guest speakers, as well as the Startup Weekend: Maker Edition. Our team designed both the 2014 and 2015 brochure that guided participants on their maker adventure throughout the event.

  • DIG Jackson
  • DIG Jackson
  • DIG Jackson
  • DIG Jackson
  • DIG Jackson
  • DIG Jackson
  • DIG Jackson
  • DIG Jackson
  • DIG Jackson
  • DIG Jackson

Client Name:

City of Jackson, Mich

Project Name:

Dig Downtown Jackson Excavation Destinations Z-Card

Services used:

Graphic design and layout, copy writing, logo and brand development, print production

The Story:

The City of Jackson hired M3 Group to assist them with their communication efforts surrounding the ‘Dig Downtown Jackson’ project. Throughout the course of one year, the downtown’s aging infrastructure received a complete overhaul in an effort to poise the city for continued growth. The construction challenged area businesses, visitors and residents. In an effort to creatively deal with the inconveniences of construction, our team designed a Z-Card. The purpose of this piece was to bring awareness to the project, support local businesses and help visitors and residents get around and find parking during the construction. This piece was part of a fully integrated marketing and promotions plan.

  • La Fille Gallery
  • La Fille Gallery
  • La Fille Gallery
  • La Fille Gallery
  • La Fille Gallery
  • La Fille Gallery
  • La Fille Gallery
  • La Fille Gallery
  • La Fille Gallery
  • La Fille Gallery

Client Name:

La Fille Gallery

Project Name:

La Fille Gallery Brochure

Services used:

Graphic design and layout, copy writing, print production, photography

The Story:

The La Fille Gallery brochure was created to highlight artist/owner, Tiffany Klein, and the services she provides through her custom design center right in the heart of downtown Lansing. This unique brochure starts out as a 4” x 6” photo size card and transforms into a piece of art. As you unfold this masterpiece, you’ll get a taste for the breadth of Klein’s work that ranges from custom and interior design to commissioned art, carved concrete, decorative finishes like murals and faux painting, and rugs, stained glass and outdoor art.

  • Lansing Powered Up
  • Lansing Powered Up
  • Lansing Powered Up
  • Lansing Powered Up
  • Lansing Powered Up
  • Lansing Powered Up
  • Lansing Powered Up
  • Lansing Powered Up
  • Lansing Powered Up
  • Lansing Powered Up

Client Name:

City of Lansing, Mayor Virg Bernero

Project Name:

‘Lansing Powered Up’ 2013 State of the City Breakfast Invitation

Services used:

Graphic design and layout, copy writing, brand/logo development, print production, event support

The Story:

The Lansing Powered Up invitation was created for City of Lansing Mayor Virg Bernero’s 2013 State of the City Breakfast. Our team was presented with the challenge of showcasing the mayor’s positive energy into an invitation that was both formal and fun. The ‘Lansing Powered Up’ theme was developed to communicate the overwhelming growth within the community as well as to showcase the mayor’s vision for a fully charged community.

  • LEAP Booklet
  • LEAP Booklet
  • LEAP Booklet
  • LEAP Booklet
  • LEAP Booklet
  • LEAP Booklet
  • LEAP Booklet
  • LEAP Booklet
  • LEAP Booklet
  • LEAP Booklet

Client Name:

Lansing Economic Area Partnership (LEAP)

Project Name:

Global Lansing Brochure

Services used:

Graphic design and layout, copy writing, print production, photography

The Story:

The Global Lansing brochure was created for LEAP with global business in mind. This marketing piece was developed for city leaders and business owners to be able to easily communicate to companies overseas about why Lansing is a great place to do business and relocate. It is a convenient size that is easy to travel with fitting perfectly into a suit pocket.

  • March Of Dimes
  • March Of Dimes
  • March Of Dimes
  • March Of Dimes
  • March Of Dimes
  • March Of Dimes
  • March Of Dimes
  • March Of Dimes
  • March Of Dimes
  • March Of Dimes

Client Name:

March of Dimes

Project Name:

March of Dimes Signature Chefs Auction: A Serving of Hope Invitation

Services used:

Graphic design and layout, copy writing, print production, photography

The Story:

March of Dimes hired M3 Group to design its 2011 Signature Chefs Auction save the date card, invitation and ticket. This annual fundraising event is a gourmet extravaganza that features the skills and creativity of more than 20 of the finest chefs and hottest restaurants in the Capital City and beyond. The artwork was cleverly designed by our team who meticulously formed all art elements with cocoa powder. Who does that? We do.