M3 Group

Where brands thrive

Finding the right agency partner is a little like finding the perfect pair of jeans. When it fits, you know. The conversation flows, the work clicks and suddenly things start to move. That’s how we like to work: with people who care about what they’re building and want a team that’s just as invested.

We’re here to bring momentum — the kind that helps brands not just move but thrive. If you’re looking for thoughtful strategy, bold ideas and a crew that’s easy to work with? You just might be in the right place.

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A System That Works Harder

At our core, we help brands thrive through strategy, storytelling, design and tech that all works together. Here’s how we make that happen:

Advertising

From TV to targeted digital, we craft ads people notice, remember and actually want to watch.

Branding

We create brands that feel alive, earn trust and stay consistent across every customer interaction.

Marketing Automation

We blend human insight with smart tech to send messages that feel personal, not preprogrammed.

PR & Communication

We shape stories, build credibility and keep conversations authentic through thoughtful media and community engagement.

Video & Photography

Our visuals capture meaning, not just attention, delivering on-brand content ready to work everywhere.

Web

We design sites that welcome visitors, guide them easily and deliver data that fuels smarter marketing.

M3 Method™

Marketing isn’t guesswork; it’s a process. Our trademarked M3 Method™ takes the chaos out of the equation with a smart, three-phase approach that truly works. We dig deep to understand your brand; build a strategy that motivates action; and keep things moving with consistent, creative execution.

Full Service, Full Support

This is how our team is organized, with total coverage and built around what you need. We’re focused on strategy, design, content and making sure your brand shows up the right way, in the right place. Supporting each team are specialists who jump in when you need something extra: digital, media, events, video and more. And behind it all, there’s the operational backbone of the agency.

A Talented Crew

At M3 Group, you get a consistent team that learns your business, your products and your people — even the one who organized the coffee mugs by color in the kitchen. It’s how we make great stuff that works in real life, not just on slides. We keep the team steady so the work gains traction. Fewer do-overs. More “we crushed it.” Our job? Help you move forward, faster; with a brand story your team, your customers and your bottom line can rally around.

A True Partner at Every Level

Representing a team of 35+ staff members across two offices in Lansing and Detroit, our leadership team is comprised of experts in their respective fields. Together, they drive business forward for each of our clients, each and every day.

Tiffany
Dowling

President
& CEO

Will
Costello

VP of Marketing
Strategy

Megan
Whitt

VP of Client
Relations

Mary
Gajda

Director of
Internal Brands

Josh
Best

Sr. Creative
Director

Kristy
Gruevski

Operations
Director

How we got here

M3 Group was founded by Tiffany Dowling in 2002. With a wealth of expertise in marketing and public relations, she soon launched a local publication and offered advertising services. The agency has grown to a talented team of 35 professionals; and in 2022, M3 Group became part of Reseda Group, a wholly owned subsidiary of Michigan State University Federal Credit Union. M3 Group continues to grow with a recent acquisition of Detroit agency Roundtable6.