The importance of video for your branding

If your business counts on marketing tools – and let’s face it, any business that wants to be successful needs to market their brand – video needs to be part of your strategy.

Look on social media – what content gets the most attention? Video.

What gives the most retention (memory recall)? Video.

Whether it’s a 30-second TV commercial, Facebook live or a six-second snippet on Instagram, video is key to successful content that will help your business brand forward.

The folks at adweek.com agree that “video is on the rise – from vertical video on social media to using video for storytelling in micro-moments and geo-located video discovery and sharing.”

What is vertical video? Simple: It’s the way non-videographers hold their camera phones and take video, in other words portrait vs. landscape. As Adweek reports, 94 percent of people hold their phones upright when capturing content on their smartphones.

Bite-size videos, called micro-moments, are trending for late 2018 and are expected to be a key marketing feature for 2019.

Geo video locating has been used on the big screen at sporting events and Instagram.

We live in a culture that wants answers now. Generations Y and Z don’t ask for advice, recommendations or information – they ask Google, Siri and Alexa. That means advertisers have to win them over in a nanosecond and they want everything at their fingertips quickly.

Video gets better SEO, it is shared more often and it is indeed the future of marketing.

M3 Group is proud to say we have videographers, photographers and animators on staff that can produce content that will help you brand forward. From video shorts to digital billboards, television commercials or web tutorials, we can help.

 

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