Leveraging Earned Media Placement for your Business
Amplify your Influence with HARO
Public relations can be an effective way to get brand exposure and drive more website traffic. Gaining publicity for clients is ultimately what most marketing professionals aim to do to put companies in a positive light. This is why being featured in various publications is crucial for any business. Finding a successful and effective media relations strategy can be slow. Spending hours looking for potential outlets and sources to randomly pitch to can is not a good use of time or resources, so it’s no secret that there are effective outlets out there to speed up the process. One program I prefer to take advantage of Help a Reporter Out or HARO.
HARO is a helpful outlet that journalists use to find industry experts to use as sources in articles featured on major media sites. According to HARO, the network reaches more than 800,000 sources and 55,000 journalists and bloggers.
There are many benefits of getting your business mentioned in leading publications within your industry or market. Besides exposure, link building, which is having a source or website link to your website, can be a great way to help boost search engine optimization ratings. This also is an excellent way to build relationships with writers around the globe that are influencers in your industry. Additionally, it helps to list your site with trustworthy directories.
HARO is a pretty straight forward platform used by PR professionals, journalists and experts all over. When you join as a source, HARO sends out new leads three times a day via email, Monday through Friday. Expect these emails to come in around 5:35 a.m., 12:35 p.m. and 5:35 p.m. There are emails sent with specific topics, guidelines, industries and so on. When signing up for HARO, there are preferences that allow you to opt-in or out of additional emails tailored explicitly to the categories you’re an industry expert in.
When you’re an expert in a specific subject or industry, the response can seem like the easy part, but HARO is competitive, especially for popular media outlets. Take time to develop a thoughtful pitch to the query. Keep in mind that there are countless submissions to each writer, so your pitch should be concise and stand out from the rest.
I have had great success with pitches to queries via HARO. It has been a source that I continually use for both clients and in-house marketing efforts. Not only do I get free publicity, but it also is a great way to make connections across the globe with expert writers in the industry. HARO is an effort proven to work. M3 Group is a full-service branding agency from marketing and corporate consulting to PR and advertising services. If your business is looking to expand its brand awareness and reach, we’d love to help you out. To learn more about our services, please visit m3group.biz.