With over 1.62 billion users, 74% of whom are high-income earners who check their accounts up to 15 times a day, it’s easy to see why a business would pin its hopes on Facebook as its main avenue for talking to customers.
Yet there’s something to be aware of — people primarily use Facebook to connect with friends and family. As a business, they may just scroll on by.
According to an AudienceProject poll, just 17% of users use the platform to follow brands and companies.
Because people do tend to use Facebook as a modern-day Yellow Pages, it’s not a bad idea to have a page and a presence on Facebook with your address, phone number and some regular content.
But if you’re going to win and engage customers on Facebook, you’re going to have to invest the time and the money.
Here are just a few things you should know:
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