LinkedIn is a business-to-business social media platform with over 30 million companies using it.
More than 80% of users say they are active on the platform to learn more about their industry/business through peer-to-peer interactions and content sharing. It’s also a simple platform to use to connect with potential customers as well as users who share your ideals.
Those users will increase your network and your business reach.
Users also heavily use LinkedIn for job searching and sharing company information with their prospective employees.
For businesses, the platform also allows you to create a sense of community through meaningful connections and conversations.
Here are just a few best practices for using LinkedIn:
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