AAA Life Insurance

Overview

AAA Life Insurance is a national provider of life insurance and annuity products. Founded in 1969 as part of the American Automobile Association, it leverages a legacy of brand trust and financial stability to deliver term and permanent life insurance solutions. With a focus on accessibility and member benefits, AAA Life Insurance helps individuals and families secure financial protection while aligning coverage with their long-term needs.

Challenge

AAA Life Insurance was seeking a modern way to address a complicated insurance category to its customers. Its existing messaging was confusing and struggled to break through, causing customers to struggle to understand the value of the company’s products. AAA Life Insurance needed:

• Clear messaging that connected with customers and proved the value and meaning of its products.
• Videos designed to guide customers throughout their life insurance journey.
• Creative delivered on a restricted timeline.

Solution

Creative Messaging development

• Crafted relatable messaging that connected AAA Life Insurance with its customers through a simple, personal storyline.
• Ensured a consistent storyline through all deliverables that sharpened brand messaging and simplified AAA Life Insurance’s products.

Streamlined Production

• Produced fully developed creative concepts with tailored messaging and visual direction under a strict timeline.
• Coordinated on-set production and creative direction.

Targeting

Applied geographic and demographic data to reach voting-age residents most likely impacted by aging-related issues.

Results

• A consistent brand story that is engaging and easy to understand.
• Three distinct creative concept options with five storyboards/scripts each, all with a clear plan for production.
• One final campaign with five unique video scenarios, four different video lengths and three aspect ratios for six regional clubs.
• A total of 360 video files delivered to the client within 90 days of project kickoff.