Overview
AKTV8 is a next-generation automotive technologies manufacturer leading the commercial trucking industry’s digital transition through its custom-engineered, easy-to-install family of smart control and monitoring systems that maximize uptime and safety by unlocking a treasure trove of diagnostic data.
Challenge
AKTV8 needed full-service support to introduce its latest innovation, PressureTech™ — an integrated, plug-and-play platform of sensors and pneumatic controls for monitoring tire pressure and temperature, hub data, and onboard scales.
Solution
M3 Group created and executed a comprehensive, multichannel launch strategy spanning brand creation through full-scale promotion:
Branding
Developed the PressureTech™ name and created a modern, industrial visual identity aligned with OEM-grade technology.
Product Packaging Design
Designed packaging reinforcing brand identity with visual appeal for both shipping and display.
Trade Show Design
Conceptualized and designed a dynamic booth presence for industry conferences with hands-on demo case to showcase real-time system functionality.
PR and Social Media
Developed and distributed a targeted press release announcing PressureTech™ and conducted proactive media outreach to industry media contacts and outlets along with organic social promotion campaigns.
Digital Content and Brochures
Built a product web page optimized for both education and conversion, as well as designed high-impact brochures and product sheets highlighting key features and benefits.
Results
701.4M
Audience Reach
$101.4K
Publicity Value
4.2%
Engagement Rate
Prominent media coverage in Commercial Carrier Journal, Motor Magazine, FleetOwner, The Manual and Yahoo! Lifestyle with a combined audience reach of 701.4M and publicity value of $101.4K.
Elevated social presence with nearly 9K impressions, 5.6K reach, engagement rate of 4.2% and a CTR of 4.6%.