Ally

Overview

Ally is a leading financial services company widely recognized for its automotive financing solutions. The Ally dealer insurance team provides property and casualty insurance products to dealerships nationwide.

Challenge

Ally’s dealer insurance team needed to strengthen engagement with dealership decision-makers. Traditional outreach methods weren’t generating enough leads or
meaningful connections. Ally needed a unified approach for:

• Identifying high-value dealership prospects.
• Delivering targeted, relevant messaging.
• Tracking and nurturing leads effectively through the sales funnel.

Solution

Integrated Campaign Strategy

Designed a multitouch, omnichannel campaign to engage dealership decision-makers across digital and traditional touchpoints.

Targeted Digital Execution

Used tailored creative and messaging optimized for multiple platforms, including digital video, display and retargeting. Implemented tracking tools to capture website activity, enable ongoing lead nurturing and ensure messaging reached target audiences.

Lead Nurturing

Built a framework for follow-up engagement, ensuring dealership leads were guided strategically through the sales funnel.

Results

• 140+ dealership leads captured across core service areas.
• Two new contracts in negotiation, generated from previously cold leads.