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M3 Blog

Articles by Kyle Dowling

Which Super Bowl Ads Scored with M3?

The hype. The buildup. The anticipation of seeing the best of the best take the field to display their prowess and professionalism.

Small But Mighty: The Force of Micro-Influencers in Branding and Marketing

To paraphrase Gloria Swanson’s character in the 1950 Billy Wilder classic “Sunset Boulevard,” “Marketing is big. It’s the influence that got small.” Well, not small exactly. Let’s call it specific or purposed. In the ever-evolving landscape of digital marketing, brands are constantly on the lookout for innovative strategies to connect with their target audience. One […]

Colors Tell Us a Spectrum of Stories

From influencing our mood to instinctively evoking a memory or feeling, the ever-spinning color wheel is always moving to intone and inform a transformative reaction. Colors aren’t just pretty hues; they’re emotion-packed messengers — and color theory is like a vibrant paintbrush in the hands of graphic designers, including the charismatic creative visionaries M3 Group. […]
2024 marketing graphic

Bold Predictions for Marketing in 2024

It’s almost 2024, and that means it’s time to dust off the ol’ crystal ball and summon our prophetic powers to peer into the future with narrowed eyes and divine what the mysterious marketing realm holds for us.   While we may not exactly have the soothsaying prowess of Carnac the Magnificent, we can say that […]
group of people putting their hands together

Getting Engaged: A Marriage of Community Involvement

The best way to see beyond your own front door is to simply open it up and step outside.  When it comes to running a business, that seemingly obvious trick can easily become lost as the never-ending list of in-house issues ceaselessly pile up. From staffing and training to sales and budgets, sometimes we get […]
graphic showing a graph by year

Marketing Trends for the Modern Client 

There’s a darn good reason we all cringe when looking back at photos from our high school years.  What was fresh and in style back then looks today like it was untombed from a time capsule commemorating bad fashion choices of the past 30 years.   In today’s technologically interconnected world, trends come and go at […]
brand audit folder

Be Audit You Can Be: The Purpose of a Brand Audit

Since we’re still a ways off from tax season, it’s probably safe to bring up the topic of audits without the risk of having you break out in a cold sweat and run screaming for the hills.    However, we’re not talking about financial audits and visits from grim-faced, starched-collar, briefcase-wielding agents from the Internal Revenue […]
credit union

The Curious CUSO: What is a Credit Union Service Organization?

For those dedicated readers of this blog — you may have noticed an unfamiliar phrase popping up with familiar frequency: credit union service organization. In a previous post, we noted some of the changes and developments taking place since M3 Group became a subsidiary of Reseda Group in 2022. Reseda Group is a credit union service organization founded […]
m3 building

M3 Group: On a Mission

“Jerry McGuire” is known for many memorable moments. From introducing the world to phrases such as “Show me the money” and “You complete me” to enlightening the populace that the human head weighs 8 pounds, the 1996 blockbuster film can be thanked for making a variety of chit-chat contributions to our quotable lexicon.  One often-overlooked […]