M3 Group Wins Hermes Award for 517 Magazine
Time to draw up those blueprints. M3 Group may have to build a new wing in the trophy case dedicated solely to 517 Magazine if the publication keeps picking up hardware at this pace. 517 Business and Life, which is produced and published monthly by M3 Group, recently earned a gold Hermes Creative Award in […]
Design Trends for 2023
Welcome to 2023, where design trends are as exciting and dynamic as ever. We are constantly scouring the web for inspiration, and keep our fingers on the pulse of the design world to bring you the most prominent design trends of the year. So, sit back, grab a coffee and let’s take a look at […]
Clicks to Conversions: Understanding Digital Advertising
As an agency that publishes a print magazine, we stand by our belief that print is a highly trusted form of advertising for your business or brand that gets results. But we also live in a digital world — and, according to Statistica, as of January 2023 there are 5.15 billion active internet users around […]
Awakening the Slumbering Creative in Us All
According to the definition found in Britannica, creativity “is the ability to make or otherwise bring into existence something new, whether a new solution to a problem, a new method or device, or a new artistic object or form.” In other words, creativity is the essence of insight, exploration and progress. Without it, humanity remains […]
The Video Marketing Explosion
How do you boost conversions, increase return on investment and appeal to even the idlest of buyers? Video. Video is engaging, stimulating and easy to share on multiple platforms — giving your brand the momentum it needs to be seen wherever you want it to. According to Wyzowl, video marketing is overwhelmingly used by a […]
Inside the Design Process of an M3 Creative Visionary
Every beautiful logo, formatted document or aesthetically pleasing PowerPoint that comes out of M3 Group has been graced by the artistic prowess of one of our creative visionaries. We all appreciate the color, intrigue and balance they bring to the work we ultimately present to clients, but have you ever wondered how they do what […]
Making Meaningful Connections with Media Roundtables
A roundtable discussion is getting a group of people gathered in one spot to discuss a topic and get everyone on the same page. Media roundtables can be done for multiple purposes. Here are just two examples. One, a simple introduction to local media to introduce yourself as point of contact, describe what your company […]
Casting Call: How M3 Group uses models for client projects and how someone you know can play a part in upcoming campaigns
M3 Group is fortunate to have a strong video and photo department, and it works with several clients on the production of website video and photography as well as television commercials and other forms of advertising campaigns. That means the coordination of responsible models from all walks of life — and it requires a pool […]
517 Magazine Wins 2022 Marcom Platinum Award
M3 Group began the monthly publication following the merging of Greater Lansing Business Monthly and Capitalize Area Women’s LifeStyle Magazine.
