Overview
For more than 40 years, Children Trust Michigan has worked to protect children and support families across the state. The organization funds prevention
programs, strengthens community networks, and advocates for child safety and family well-being.
Challenge
Children Trust Michigan’s brand identity no longer reflected its essential mission or resonated broadly with Michigan residents. The organization needed a refreshed look and messaging platform that would:
- Capture its role as a trusted statewide leader.
- Inspire recognition and confidence among families, communities and partners.
- Create a consistent platform for future outreach and advocacy.
Solution
Deep Discovery
Conducted in-depth research into the organization’s history, stakeholders and values. Identified opportunities to modernize messaging while honoring legacy.
Brand Revitalization
Designed a new logo that celebrates diversity and inclusion, while incorporating the symbolic prevention pinwheel in vibrant colors to embody hope and protection. Built a cohesive visual system with a clear messaging platform that unified all communications under the organization’s mission.
Statewide Launch
Rolled out the new identity across multiple channels to ensure broad recognition and immediate connection with Michigan residents. Delivered brand guidelines, strategies and collateral to sustain awareness and support long-term growth.
Results
- Enhanced Public Awareness: A modern, inclusive identity now instantly recognizable statewide.
- Unified Mission Message: A brand platform that clearly communicates the core purpose of protecting children and supporting families.
- Stronger Community Connection: A logo and color palette that resonated emotionally with residents, building stronger ties with partners and communities.