Overview
Credit Unions First launched in 2023 as the first credit union service organization built to save credit unions money on brokered insurance. With smart tech and a mission that puts people first, it’s shifting the landscape and needed a brand that could help the business lead the way.
Challenge
Credit Unions First engaged M3 Group to reshape its brand platform with:
- A brand identity that felt credit union-first.
- Prioritized member-owned, community-driven service messaging.
- Positioning as an organization built to stand apart from corporate and impersonal insurance companies.
Solution
Redesigned Identity System
- Enhanced the Credit Unions First logo to be rooted in purpose and to reintroduce its mission to clearly say: We’re in this for credit unions.
- Established strong and cohesive messaging. Credit Unions First successfully differentiated itself in a competitive market, paving the way for sustained growth and impact within the credit union community.
- Unique typeface options and color palette that increased accessibility and consistency throughout the brand.
Results
Mission
To revolutionize the credit union insurance space by pioneering in-house management solutions that deliver efficiencies, generate new noninterest revenue and elevate the member experience.
Tagline
Keep More. Earn More. Serve Better.
Colors and Logo
A modern, confident visual system — featuring Cornflower, Electric Lime and Storm Cloud — ready to transform the credit union insurance space.
Why Statement
We believe in the credit union movement. Member ownership is the backbone of the industry and creates a system where its purpose is to help members thrive. We are in relentless pursuit of keeping more money in credits unions and out of the pockets of insurance companies. Credit unions need like-minded organizations in their corner to help them grow through creative, transparent management and compliant insurance solutions. That’s why our name is Credit Unions First.