With the rapid growth of social media, every business should be leveraging proper social media channels in some way. Give your brand a social media touch. Engage with your customers, generate more business and improve your digital marketing efforts with social media. The possibilities are almost endless when it comes to digital marketing to reach the 2 billion active users on Facebook or Instagram.
According to a study done by HubSpot, 90 percent of all marketers indicated that their social media efforts had generated more exposure for their businesses. More and more businesses are successfully experimenting with social media advertising.
Social media advertising can help build brand awareness. Unlike traditional advertising, social media allows you to reach out to target audiences through paid social ads. Social media promotions create an inbound marketing channel for businesses. You can specifically target the audience allowing your ad to reach peak performance and drive growth to your business.
Customers usually take to social media when trying to interact with a business. Social media is a more approachable way for people because it is a communication path that is less hassle for them. It allows a more personalized experience with the customer service departments. Along with offering that customer service aspect, businesses should also monitor conversations taking place regarding the company, broadcast important company announcements, answer all questions or concerns, and build relationships with customers via social media outlets. That helps enhance your brand’s loyalty to its customers.
Before applying any of the above recommendations, first be sure to create a strategic and solid social media strategy that is ready to be implemented. Utilize your social media accounts to show customers there is someone behind the screen that wants to help them. And finally, be consistent with your social media efforts to utilize your social media marketing efforts to the fullest capacity.
Social media advertising is one of the most cost-effective ways to spread your targeted message. M3 Group uses analytics and data to find the best use of your advertising and marketing dollars. Let us help you use your social media to its fullest potential. Visit M3Group.bizfor more information today.
Our office has a lot of qualities we are proud of. A freshly renovated building; full of our bright branding colors, art from talented local artists, lots of natural light and plenty of space to move about with laptops and be creative. M3 has meeting rooms on each level (one features bean bags), a kitchen and even a small work-out room.
Day to day, one of the things that make us smile most is visits from our furry friends. Our staff takes turns bringing our pups in for at least part of our workdays.
We’ve been lucky to have dogs in our midst who love to just lay at our feet while we work but are happy to play when we are. It creates a positive environment which is good for staff, good for the pets and creates an enjoyable workspace overall.
In fact, according to therapydogs.com, dogs in the workplace lower stress levels, boost morale and trigger workplace interactions that might not normally take place.
Things to know if you plan on creating a dog-friendly workplace:
- Consider surveying all staff to be sure there are no allergy issues, fear of dogs or objections.
- Take turns or limit the number of pets per day.
- Ensure your office is pet proof.
- Have rules in place, owners should supervise pets at all times.
- Bring pets who are comfortable around other people other than it’s human.
- Hyper pets should probably stay home.
- Pets should be up to date on shots, flea control, etc.
- Consider the liabilities, and it never hurts to make sure you are covered for “just in case.”
M3 Group has had a fantastic 2018 so far! We’ve enjoyed working out of our new headquarters on Saginaw Street, our staff continues to grow, and we are proud to offer our clients a larger array of services than ever before. In addition to those services, we continue to be the proud publisher of Capital Area Women’s Lifestyle Magazine, Greater Lansing Business Monthly and ing Magazine.
As an organization that’s engaged in so many different facets of business, it’s truly an honor when others recognize what we have achieved. That’s why we are excited to share that M3 Group was recently honored during the 14thannual Michigan Celebrates Small Business Gala as one of 2018’s “Michigan 50 Companies to Watch,” an awards program presented by Michigan Celebrates Small Business.
Companies making it to the “Michigan 50 Companies to Watch” list are a remarkable group of second-stage companies. With six to 99 full-time-equivalent employees and generating $750,000 to $50 million in annual revenue or working capital from investors or grants, these companies form the backbone of the state economy. Representing all regions of the state and a diverse range of industries, agencies like M3 Group are known for their exceptional, entrepreneurial leadership, creation or use of innovation in creative ways and their sustainable, competitive advantage.
Congratulations to all who were recognized; we are thrilled to be in your company and sharing this recognition with you.
We don’t like to pat ourselves on the back by reflecting on all of our (many) accomplishments and awards, so here’s a short list of our credentials:
- Addy Awards
- Alfred P Sloan Award, Business Excellence in Workplace Flexibility
- Best of Business
- Communicator Awards
- Davey Awards
- Entrepreneurial Awards of Greater Lansing
- Junior League of Lansing Community Partner Awards
- Lansing Regional Chamber of Commerce Outstanding Small Business Award
- MarCom Awards
- Pace Awards
- Videographer Awards
- WCA Placemaker of the Year Award
M3 Group celebrated its newly remodeled office this morning with a ribbon cutting ceremony. Featured speakers included Tiffany Dowling, M3 Group founder and CEO; Lansing Mayor Virg Bernero; Karl Dorshimer, director of Business Development, Lansing Economic Area Partnership; and Kathie Dunbar, Lansing City Council member. See press release for full details about this huge milestone for M3 Group.
Local branding agency plans to start $625,000 renovation project
LANSING, MI – M3 Group, Lansing’s full-service branding and publication agency, has announced that it has plans to move into a new building that will give the company more space. M3 Group closed on the property in mid-July and the estimated budget for the project is $625,000. The creative team hopes to be in the building in early 2017.
Founder and CEO, Tiffany Dowling and her team will soon renovate a church built in 1892 and make the corner of Seymour Avenue and Saginaw Street in downtown Lansing their new home. The new building will provide more space for M3 Group’s growing staff so that it can do more around the state and beyond.
Dowling, who started the company more than 14 years ago, has grown the organization into a large and respected agency in the area. Now staffing 25 full-time employees, the entrepreneur has big dreams for what’s next for organization.
“When I started this adventure 14 years ago, I wanted to make a difference for businesses in our community,” Dowling said. “Now it’s time for us to move into a bigger space and continue to grow our amazing team so we’re able to do more around the state and beyond.”
M3 Group was founded in 2002, when Dowling set out to provide creative, reliable and effective marketing services to the greater Lansing area. The M3 Group team has expanded significantly over the years and now offers clients a full array of services including: public relations, communications, brand creation and assessments, graphic design, website development, social media management, video production, audio production, event planning and management, and media planning and buying. In addition, M3 Group is publisher of three area magazines: Capital Area Women’s Lifestyle Magazine, Greater Lansing Business Monthly and ing Magazine. With a growing need for additional staff, M3 Group’s current space is shrinking faster than ever.
“M3 Group’s growth has been exciting. We’ve added new departments and mediums to offer our clients the best results-driven solutions possible, but with growth always comes a few small challenges, in this case two buildings,” Dowling said. “This new space will bring our team together in a whole new way and I am excited to see the team’s synergy and creative capacity when we are all under one roof.”
The old brick church that will soon be M3 Group’s office was previously owned by Hay & O’Rourke Law Firm and had been designed to meet the law firm’s needs, but does not currently suit the needs of the creative agency. Dowling and a team of experts will work to reinvent the space, creating an open, airy, creative place where she and her team can move freely with plenty of room to grow. Modern furnishings, glass walls and additional work stations will complete the space.
“A big part of M3 Group is teamwork and collaboration, so I want to create a space where we can all be together but still have places where smaller groups or individuals can break off if needed,” Dowling said. “I want our clients to feel comfortable and I want my employees to be proud to come in to work each day to a space that meets their needs.”
Dowling will add additional space to nearly 8,000 sq. ft. property by potentially adding a mezzanine and upgrading the garden level to accommodate more working space. Dowling is working with the architects and contractors to conceptualize the space to make sure there is room for expansion and growth among her team, and to include a few added benefits like an event space, photography studio and sound booth.
M3 Group is a full-service branding and publications agency based in Lansing, Mich. rallying together to move businesses forward. For more information, please visit m3group.biz.