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M3 Blog

Discover key learnings and insights from our M3 experts who are passionate about what we do and love to share with others how it’s done.

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The Power of Sponsorships: Why You Should Invest in Them

Sponsorships are a dynamic and mutually beneficial partnership that have become essential in today’s interconnected world. Whether you’re a small business, a large corporation or an individual looking to make a difference, engaging in sponsorships can yield significant rewards. Here’s why sponsorships are important and why you should consider investing in them. Empowering Creativity and […]

Get with the Programmatic

In the realm of digital marketing, programmatic advertising stands out as a game-changer. With its ability to automate ad buying and targeting, programmatic has transformed the way brands connect with their audiences online. But what does the future hold for this innovative technology? In a word, plenty. Let’s take a look. Enhanced Targeting Capabilities As […]

Emerging Tech Impacting the Future of Advertising

Now what? For those of us at a certain age, that phrase may be a familiar refrain in our internal monologue when it comes to ever-advancing technology. Right when we think we’ve finally gotten the hang of the latest and greatest trend, we read about the 16 new things barreling down the tracks as we […]

Behind the Idea of Persuasion

Can engaging ad copy truly be persuasive? The copywriters at M3 Group would answer in the affirmative. For example, how does this sound to you? “With some degree of circumlocutory skill, I would like to couch the absinthian vehement of an earlier opine regarding the subject of such persuasive verbosity.” That ad copy would not […]

Throwback Thoughts: Nostalgia Sells on National Retro Day

Feb. 27 is National Retro Day — and if there’s one thing we know as a marketing and branding agency, it’s that nostalgia sells.

Which Super Bowl Ads Scored with M3?

The hype. The buildup. The anticipation of seeing the best of the best take the field to display their prowess and professionalism.

Small But Mighty: The Force of Micro-Influencers in Branding and Marketing

To paraphrase Gloria Swanson’s character in the 1950 Billy Wilder classic “Sunset Boulevard,” “Marketing is big. It’s the influence that got small.” Well, not small exactly. Let’s call it specific or purposed. In the ever-evolving landscape of digital marketing, brands are constantly on the lookout for innovative strategies to connect with their target audience. One […]

Colors Tell Us a Spectrum of Stories

From influencing our mood to instinctively evoking a memory or feeling, the ever-spinning color wheel is always moving to intone and inform a transformative reaction. Colors aren’t just pretty hues; they’re emotion-packed messengers — and color theory is like a vibrant paintbrush in the hands of graphic designers, including the charismatic creative visionaries M3 Group. […]
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POV: Branding Wins from 2023

Rebranding can be a double-edged sword, presenting both risks and benefits for businesses. On the positive side, rebranding offers the opportunity to revitalize a company’s image, reach new audiences and stay relevant in a dynamic market. A well-executed rebrand can enhance brand perception, attract customers and foster increased loyalty.   However, the process comes with inherent […]