Mind Games: The Value of Thought Leadership
Sure, it’s a marketing buzzword right up there with snackable content, CRM and customer journey; however, thought leadership shouldn’t be so easily dismissed as the marketing jargon du jour. The concept of thought leadership has been around the block a few times and has proven itself with an established track record. When used wisely, it […]
Personality Crisis: The Importance of Audience Personas
Remember that classic 1979 song by The Knack called “My Persona”? No? Um … we don’t either. But while we’re on the topic, let’s talk about buyer/customer personas and how they can help an organization better understand and interact with its target audience. This is, after all, a marketing blog not “American Bandstand.” An audience […]
Inclusivity in Business Branding and Materials
One of the initiatives M3 Group has been working on in 2023 is Americans with Disabilities Act compliance. We took a deep dive into our website, our marketing materials and our team to grade ourselves on how our own business was doing. We sure learned a lot — and we used what we learned to […]
Workplace Culture is Key to Our Success
Talented, smart, creative individuals in marketing can work just about anywhere. But why do they choose one particular company over another? Workplace culture is key. A good fit into the company culture is a necessity for survival at busy and thriving companies. When someone leaves a company, it is often not a failure. It is […]
M3’s In-Service Day will Better Serve Clients
Improvement is a perpetual process. Being open and able to adapt and evolve in a way that propels an advancing motion are the antidotes to the disease of stagnation — and stagnation stifles creativity and breeds complacency. At M3 Group, we don’t believe in standing still. We’re all about motion and forward progress. It’s what […]
Retrospect: One Year as a Reseda Group Subsidiary
To put a new twist on an old expression: What a year a difference makes. It’s been just over a year since M3 Group became a subsidiary of Reseda Group in 2022, and a lot of positive changes and developments have taken place in that time. Reseda Group is a credit union service organization founded and […]
M3 Group Wins Two Viddy Awards for MSUFCU Campaign
Motion captivates. Visuals provide food for the eyes. They prompt the immediate emotional response that text cannot, and they can encapsulate a complex story in a matter of seconds that would take paragraphs of words to convey. It’s not too hard to see why video is so popular. Video is an easy-to-digest format that gives […]
M3’s Pod Structure Provides Consistency, Continuity for Clients
At M3 Group, we pride ourselves on being pod people. No, we aren’t the plant-like extraterrestrial parasites that inhabit humans from the horror classic “Invasion of the Body Snatchers” — although we do all shuffle toward the kitchen in a zombified state whenever the company springs for lunch. After all, it’s been well-documented that the […]