Successful brands are built over years. And BMW’s brand extends past its slogan by over 100 years to its badge that was created in 1917 and its iconic split kidney-shaped grill that debuted 16 years later in 1933.

That’s what I like about Nike. The company stays on brand; and when it falters, it owns it. It evolves with the times yet remains constant in its message: Just do it.  

Email marketing is the use of email to develop relationships with existing and potential customers and clients.

The brand is a combination of exceptional products, an understanding of the buyers and a truly well-crafted brand.