The history books will record his name as Al Durham, and he is the founder of Guy with a Mullet Landscaping.

What you need to know for a website launch without the turbulence

Successful brands are built over years. And BMW’s brand extends past its slogan by over 100 years to its badge that was created in 1917 and its iconic split kidney-shaped grill that debuted 16 years later in 1933.

That’s what I like about Nike. The company stays on brand; and when it falters, it owns it. It evolves with the times yet remains constant in its message: Just do it.