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M3 Blog

The Importance of Community Involvement


Businesses that show an active interest toward being involved in the community often distinguish themselves from competitors – and many benefits can come as a result, such as a happier workforce or a more loyal customer base. Whether by granting employees time to volunteer each week, sponsoring an event within the community or being involved in community programs, companies that encourage community participation usually reap the benefits of the good deed. Getting involved within the community illustrates the importance of relationships between the community and the organizations that operate within that area.

Some businesses may not have all the resources necessary to donate millions of dollars to a global cause or event; however, there are still plenty of ways to adopt a mission within the local community. Participating within the community is a direct form of networking. Social responsibility leads to strong communities – which, in return, give organizations a strong customer base. According to a May 2013 study by Cone Communications and Echo Research, 82 percent of U.S. consumers consider corporate social responsibility when deciding which products or services to buy and where to shop.

By participating in community-based events, business owners can do more for the employees than what shows on the surface. Being active in the community allows for team building, employee retention, community relationship building and promotes similar values of the business. Always allow current and prospective customers in the community to know about the involvement taking place. Publicizing an event that an organization is working with lets the community be aware of, and potentially join in, the efforts.

When trying to decide which community event to get involved in, take into consideration the business and employee strengths, and select volunteer activities that draw those strengths forward. Such social responsibility creates a positive social impact and community engagement.