In public relations there are two common strategies: proactive PR and reactive PR. Proactive PR is generally what comes to mind for many when they think of public relations. It typically involves getting the word out and focusing on the positive aspects of an organization or company. Reactive PR is the shoe on the other foot, focusing on “reacting” to a negative situation or news.
Here are some benefits of proactive PR:
It allows you to control your message.
You are able to keep costs low.
It increases your brand’s credibility.
Overall, all public relations strategies are a great solution for any business, organization or company looking for good publicity. Learn how we at M3 Group can help your brand at m3group.biz today.
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