Bye, Bye Birdie
The weekend of July 22, Twitter changed its name and logo to X.
Here are some points to consider when evaluating whether to update your website, business cards, letterhead or print publications with the platform’s new name and logo:
- Is your audience still there? According to Similarweb, over the last year:
- Twitter has lost 11% of its accounts.
- Worldwide site visits are down more than 7%.
- Daily app users are down 8%.
- Time on the app is down.
- Ad spend is down 50%.
- Reuters reported there’s a 100% chance Twitter/X will be sued. The name and logo change could be short-lived. Is it worth the time and money changing over branding assets for it to possibly end up disputed in courts, possibly for years?
- The platform formerly known as Twitter still calls itself Twitter. 🤔 It’ll take a while for the new name and logo to catch on — visually and otherwise. Will we say we’re “X-ing” instead of “tweeting”? Even the platform isn’t sure. At the time of this writing, its own resources page offers a how-to-tweet section.
While we all want to be on trend, in this case slow and steady will win this race. As we wait to see if Twitter really flew the coup, here are a few approaches your organization can take:
- Keep the blue bird while waiting out an anticipated lawsuit over the use of X by Twitter.
- Remove the Twitter icon altogether from websites and stop or reduce posting content to the platform.
- Jump on board and update the logo on your website, and phase it in on printed assets as it makes sense to do so.
If you choose to go all in, here’s the new X brand kit.
Good luck and Godspeed.