Can’t Get Your Business off the Ground? Resolve to Create a Small-business Plan for 2023.
You are a go-getter — always on the move, working more than anyone else you know. Yet your business numbers aren’t showing the fruits of your labor and you’re exhausted. Why? Let us ask you: When you started your business, did you have a plan? We’re talking about the full kit and caboodle. The plan […]
The Power of Video Animation
Motion captivates us. Visuals provide food for the eyes. They prompt the immediate emotional response that text cannot, and they can encapsulate a complex story in a matter of seconds that would take paragraphs of words to convey. It’s not too hard to see why video is so popular these days. Video is an easy-to-digest […]
Leveraging Sound to Build Great Brands
As a musician-turned-designer, I’ve always appreciated when brands go the extra mile and incorporate sonic elements into their brand touchpoints. Most brands focus on just a couple of the senses: sight and touch. Don’t get me wrong, these elements are the most important when building a brand. However, the branding landscape is becoming more and […]
Putting the ‘Pro’ in Proactive PR
In public relations there are two common strategies: proactive PR and reactive PR. Proactive PR is generally what comes to mind for many when they think of public relations. It typically involves getting the word out and focusing on the positive aspects of an organization or company. Reactive PR is the shoe on the other […]
The Power in Brand Recognition
The word brand is defined by Merriam-Webster as “a public image, reputation or identity conceived of as something to be marketed or promoted.” To put it simply, a company, organization or public figure’s brand is what the consumer sees first; it’s the way they are remembered. Everyone can think of at least a few brands […]
How To Know You’re Ready For SEO, and What to Do If You’re Not
Believe it or not, search engine optimization was first abbreviated as SEO in 1997. As crazy as it sounds, SEO has been around even longer than Google. And it’s not going away any time soon. Digital marketing is more relevant now than it’s ever been before. What Is SEO? SEO is one of about eight […]
Integrated Marketing and Communications Agency M3 Group to Become Newest Reseda Group Subsidiary
M3 Group joins Reseda Group as a wholly owned subsidiary focused on growing its current client operations and a division focused on credit union financial services.
Foundation Before Funnel: Know the Basics of Lead Generation
Once you have successfully implemented the tools and processes to support the lead process, then you can open the floodgates on lead generation.
The Power of Three in Our Web Process
Your website is only one piece of your overall brand.
