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M3 Blog

Discover key learnings and insights from our M3 experts who are passionate about what we do and love to share with others how it’s done.

M3 Group Office

M3’s Pod Structure Provides Consistency, Continuity for Clients

At M3 Group, we pride ourselves on being pod people. No, we aren’t the plant-like extraterrestrial parasites that inhabit humans from the horror classic “Invasion of the Body Snatchers” — although we do all shuffle toward the kitchen in a zombified state whenever the company springs for lunch. After all, it’s been well-documented that the […]

MSUFCU’s #dreamBIG Campaign

M3 Group was called to action by our client Michigan State University Federal Credit Union to create a series of commercials and billboards to tell the stories of community organizations, highlight their work and reveal how MSUFCU has helped them achieve their big dreams in the community. The campaign needed to highlight MSUFCU’s more than […]
Hermes Award

M3 Group Wins Hermes Award for 517 Magazine

Time to draw up those blueprints. M3 Group may have to build a new wing in the trophy case dedicated solely to 517 Magazine if the publication keeps picking up hardware at this pace. 517 Business and Life, which is produced and published monthly by M3 Group, recently earned a gold Hermes Creative Award in […]

Design Trends for 2023

Welcome to 2023, where design trends are as exciting and dynamic as ever. We are constantly scouring the web for inspiration, and keep our fingers on the pulse of the design world to bring you the most prominent design trends of the year. So, sit back, grab a coffee and let’s take a look at […]

Clicks to Conversions: Understanding Digital Advertising

As an agency that publishes a print magazine, we stand by our belief that print is a highly trusted form of advertising for your business or brand that gets results. But we also live in a digital world — and, according to Statistica, as of January 2023 there are 5.15 billion active internet users around […]

Awakening the Slumbering Creative in Us All

According to the definition found in Britannica, creativity “is the ability to make or otherwise bring into existence something new, whether a new solution to a problem, a new method or device, or a new artistic object or form.” In other words, creativity is the essence of insight, exploration and progress. Without it, humanity remains […]

The Video Marketing Explosion

How do you boost conversions, increase return on investment and appeal to even the idlest of buyers? Video. Video is engaging, stimulating and easy to share on multiple platforms — giving your brand the momentum it needs to be seen wherever you want it to. According to Wyzowl, video marketing is overwhelmingly used by a […]

Inside the Design Process of an M3 Creative Visionary

Every beautiful logo, formatted document or aesthetically pleasing PowerPoint that comes out of M3 Group has been graced by the artistic prowess of one of our creative visionaries. We all appreciate the color, intrigue and balance they bring to the work we ultimately present to clients, but have you ever wondered how they do what […]

Making Meaningful Connections with Media Roundtables

A roundtable discussion is getting a group of people gathered in one spot to discuss a topic and get everyone on the same page. Media roundtables can be done for multiple purposes. Here are just two examples. One, a simple introduction to local media to introduce yourself as point of contact, describe what your company […]