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M3 Blog

Discover key learnings and insights from our M3 experts who are passionate about what we do and love to share with others how it’s done.

517 Magazine Wins 2022 Marcom Platinum Award

M3 Group began the monthly publication following the merging of Greater Lansing Business Monthly and Capitalize Area Women’s LifeStyle Magazine.

The Heart of Design: M3 Group’s Holiday Cards and Gifts

Things took a turn when we saw the final projects and loved them all so much that we wanted to share them all.

The Creative Minds and Magic Behind the M3 Holiday Cards

It’s no secret that we think we have the deepest talent bench in the region, and this season the evidence backing up that belief only keeps growing. Each December, M3 Group releases its holiday card to our clients, customers and contacts. In past years we’ve typically tapped one of our exceptional creative visionaries for the […]

Can’t Get Your Business off the Ground? Resolve to Create a Small-business Plan for 2023.

You are a go-getter — always on the move, working more than anyone else you know. Yet your business numbers aren’t showing the fruits of your labor and you’re exhausted. Why? Let us ask you: When you started your business, did you have a plan? We’re talking about the full kit and caboodle. The plan […]

The Power of Video Animation

Motion captivates us. Visuals provide food for the eyes. They prompt the immediate emotional response that text cannot, and they can encapsulate a complex story in a matter of seconds that would take paragraphs of words to convey. It’s not too hard to see why video is so popular these days. Video is an easy-to-digest […]

Leveraging Sound to Build Great Brands

As a musician-turned-designer, I’ve always appreciated when brands go the extra mile and incorporate sonic elements into their brand touchpoints. Most brands focus on just a couple of the senses: sight and touch. Don’t get me wrong, these elements are the most important when building a brand. However, the branding landscape is becoming more and […]

Putting the ‘Pro’ in Proactive PR

In public relations there are two common strategies: proactive PR and reactive PR. Proactive PR is generally what comes to mind for many when they think of public relations. It typically involves getting the word out and focusing on the positive aspects of an organization or company. Reactive PR is the shoe on the other […]

The Power in Brand Recognition

The word brand is defined by Merriam-Webster as “a public image, reputation or identity conceived of as something to be marketed or promoted.” To put it simply, a company, organization or public figure’s brand is what the consumer sees first; it’s the way they are remembered. Everyone can think of at least a few brands […]

How To Know You’re Ready For SEO, and What to Do If You’re Not

Believe it or not, search engine optimization was first abbreviated as SEO in 1997. As crazy as it sounds, SEO has been around even longer than Google. And it’s not going away any time soon. Digital marketing is more relevant now than it’s ever been before. What Is SEO? SEO is one of about eight […]