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Keiser / Case Study

With hundreds of thousands of Keiser indoor bikes sold worldwide, Keiser supports trainers and fitness facility managers with award-winning, groundbreaking cardio M-Series equipment built on magnetic resistance technology.

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PROBLEM

PROBLEM

During a shortened holiday season, Keiser wanted to exceed the prior year’s stationary bike sales with a smaller budget in a shorter timeframe. 

$110,000 budget

 

over 1,500 bikes sold

 

$3 million grossed in nine weeks

SOLUTION

SOLUTION

M3 Group worked to develop a coordinated, strategic online campaign using digital tools to keep the information top-of-mind for potential buyers. We developed a specific target market with propensity to buy, and we created an integrated model with Facebook ads, programmatic advertising and Amazon advertising. We continued to monitor activities and modified the plan in real time and also used Google keywords and multiple creative ad sets that helped change the conversation from week to week.

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Locations


M3 Headquarters
221 W. Saginaw St.
Lansing, MI 48933

 


Detroit Branch
1234 Washington Blvd.
Detroit, MI 48226