Michigan Virtual is K-12 and professional development education organization. It is committed to finding the right blend of learning modalities to help each of its students find their path to success.
Michigan Virtual was a maturing brand that was outgrowing its original design. The organization had to refine its visual and verbal appeals to convey the updated technology environment it was leveraging and to ensure it told the story in the most relatable way for its target demographics.
M3 Group conducted focus groups, competitive analysis, brand equity research and surveys to create new brand messaging and fresh designs from logos, to print collateral and more designed to reengage the public with the brand.
The bright, new logo was modern but developed to withstand the test of time. The brochure and other print collateral conveyed the forward momentum of Michigan Virtual with updates expressing the impressive number of online courses available including several languages, Advanced Placement courses, professional development courses and the hundreds of options available in a variety of subjects