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Ingham & Clinton County Veterans Affairs / Case Study

The Ingham & Clinton County Veterans Affairs is an organization with a critical mission: to support veterans and their families as they navigate their benefits and support services.

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PROBLEM

PROBLEM

The Ingham & Clinton County Veterans Affairs office needed a logo that represented its organization and those they serve. It had previously been using the county seal for its office, but never had a look of its own. They came to M3 Group to develop a logo for its department and its Women Veteran Services.

Two logos  solidified the department brand and helped cultivate awareness

SOLUTION

SOLUTION

M3 Group created a logo that encompassed patriotic colors and elements of movement to emulate the waving of the flag. We then created the Women Veteran Services logo and, with client input, we incorporated a phoenix into the design. We included the patriotic colors so the two logos would complement one another when used collectively in designs.

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Locations


M3 Headquarters
221 W. Saginaw St.
Lansing, MI 48933

 


Detroit Branch
1234 Washington Blvd.
Detroit, MI 48226