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Two Men and a Truck / Case Study

Two Men and a Truck began with a mom helping her two high school sons market their moving services (which at the time were done using an old pickup truck). What began as a family venture to pay for college has grown into one of the most successful women-owned businesses in the state. The company is rapidly expanding its franchise operations across the United States

PROBLEM

Two Men and a Truck reached out for a powerful recruitment campaign to target potential employees.

campaign generated 17,000 applicants

SOLUTION

M3 Group conceptualized an action plan that would emulate the strength of a moving team and uniqueness of their working environment. Our team collaborated to design a concept that would work digitally and through outdoor media. Our web team stepped in to support the concept’s online presence.

An across-the-board photography shoot for use in a comprehensive digital ad along with bus ads and billboards resulted in widespread viewing of the recruitment campaign. A robust landing page with website support solidified the directive’s momentum.

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Locations

M3 Headquarters
221 W. Saginaw St.
Lansing, MI 48933

Detroit Office
1234 Washington Blvd.
Detroit, MI 48226

517.203.3333