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Two Men and a Truck / Case Study

Two Men and a Truck began with a mom helping her two high school sons market their moving services (which at the time were done using an old pickup truck). What began as a family venture to pay for college has grown into one of the most successful women-owned businesses in the state. The company is rapidly expanding its franchise operations across the United States

PROBLEM

Two Men and a Truck reached out for a powerful recruitment campaign to target potential employees.

campaign generated 17,000 applicants

SOLUTION

M3 Group conceptualized an action plan that would emulate the strength of a moving team and uniqueness of their working environment. Our team collaborated to design a concept that would work digitally and through outdoor media. Our web team stepped in to support the concept’s online presence.

An across-the-board photography shoot for use in a comprehensive digital ad along with bus ads and billboards resulted in widespread viewing of the recruitment campaign. A robust landing page with website support solidified the directive’s momentum.

Connect With Us

Locations

M3 Headquarters
221 W. Saginaw St.
Lansing, MI 48933

Detroit Branch
1234 Washington Blvd.
Detroit, MI 48226

517.203.3333