M3 Method

Power
Of 3

You’re wondering, why does three matter to me?

We appreciate the Power of Three because — even though you don’t realize it — it’s been part of our upbringing. Remember Goldilocks and the Three Bears? What about the Three Stooges or Three Musketeers? We all remember Snap, Crackle and Pop from our childhood breakfast table. These are not coincidences. It is born of an innate awareness that three is a magic number.
Where do we start?

WE ARE PASSIONATE

 

PROBLEM SOLVERS.

FIRST,
WE MAGNIFY

We start with the science that leads to the art: the Magnify phase. What’s happening in your organization? What’s your competition up to? What makes your target customers fall in love with what you do? We put all those questions under our M3 Group magnifying glass. That information helps us leap forward with a clear picture of what engages your target audience.

  • Discovery Session(s)

  • Competitive Analysis

  • Brand Research — focus groups, key influencer interviews, etc.

  • Target Audience Personas

  • Brand Audit

  • SWOT Analysis

  • SEO Audit

Next,
WE MOTIVATE

Steeped in all that amazing science, we head to the phase where the magic happens: Motivate. Here, we weave a beautiful integrated plan to achieve your goals and creative elements that bring your brand to life. Powerful strategy. Clear, meaningful and attainable objectives. Vibrant, creative tactics that support your goals and deliver brand impact. The KPIs that keep us all informed, accountable and excited. And then we dance — measure, pivot, measure, pivot, succeed.

  • Brand Development — visual and messaging

  • Marketing Communication Plan

  • Content Marketing Plan

  • PR Plan

  • Social Media Plan

  • Marketing Automation Plan

  • Video Development and Execution

  • Website Development and Execution

  • Brochures and Other Sales Enablement Tools

  • Retail and POS Design

  • Cision Onboarding

  • Advertising Campaign Creative Development

  • Product Packaging

  • Event Planning and Execution

  • Advertising Media Planning

  • Custom Publishing

THEN,
WE MOBILIZE

We approach our Mobilize phase by implementing our strategies and tactics and reporting the results. Through this monthly execution of deliverables, we react to the information and engagement, allowing for amazing KPIs and return on investment. Report. React and Repeat.

  • Marketing Plan Implementation

  • PR Plan Implementation

  • Content Marketing Implementation

  • Social Media Plan Implementation

  • Advertising Plan Implementation

  • KPI Review/Optimization

  • SEO Optimization

  • Marketing Automation Implementation

Connect With Us

Locations

M3 Headquarters
221 W. Saginaw St.
Lansing, MI 48933

 

Detroit Branch
1234 Washington Blvd.
Detroit, MI 48226

517.203.3333