We start with the science that leads to the art: the Magnify phase. What’s happening in your organization? What’s your competition up to? What makes your target customers fall in love with what you do? We put all those questions under our M3 Group magnifying glass. That information helps us leap forward with a clear picture of what engages your target audience.
Brand Research — focus groups, key influencer interviews, etc.
Target Audience Personas
Steeped in all that amazing science, we head to the phase where the magic happens: Motivate. Here, we weave a beautiful integrated plan to achieve your goals and creative elements that bring your brand to life. Powerful strategy. Clear, meaningful and attainable objectives. Vibrant, creative tactics that support your goals and deliver brand impact. The KPIs that keep us all informed, accountable and excited. And then we dance — measure, pivot, measure, pivot, succeed.
Brand Development — visual and messaging
Marketing Communication Plan
Content Marketing Plan
Social Media Plan
Marketing Automation Plan
Video Development and Execution
Website Development and Execution
Brochures and Other Sales Enablement Tools
Retail and POS Design
Advertising Campaign Creative Development
Event Planning and Execution
Advertising Media Planning
We approach our Mobilize phase by implementing our strategies and tactics and reporting the results. Through this monthly execution of deliverables, we react to the information and engagement, allowing for amazing KPIs and return on investment. Report. React and Repeat.
Marketing Plan Implementation
PR Plan Implementation
Content Marketing Implementation
Social Media Plan Implementation
Advertising Plan Implementation
Marketing Automation Implementation