Overview
Maner Costerisan is a well-established accounting and consulting firm based in Lansing, Michigan. Known for its depth of expertise across industries, the firm is
dedicated to helping clients not just meet compliance requirements but also plan strategically for the future.
Challenge
As automated audits began reshaping the accounting industry, Maner Costerisan needed to reposition itself to remain competitive. Two core issues stood in the way:
BRAND CONSISTENCY:
The firm’s existing brand and website felt dated and impersonal, failing to reflect the approachable, human service clients valued. The existence of three separate branded websites created confusion and limited opportunities for cross-promotion.
UNIFIED MESSAGING:
With each partner historically generating leads individually, the firm lacked a cohesive brand position to unify communications, marketing and business development efforts.
Solution
Approachable Brand Positioning
Developed the campaign theme “Focused on your next move” to highlight Maner Costerisan’s proactive, people-first approach. Consolidated three separate websites into one cohesive digital presence. Created a style guide to standardize tone, visuals and messaging across all channels.
Engaging Creative
Produced a flagship brand video featuring real client environments and firm experts collaborating to solve problems. Captured a library of authentic photography and video footage at headquarters and client sites to strengthen credibility and relatability.
Streamlined Production and Operations
Built a suite of branded assets, including service flyers, niche flyers, print ads, PowerPoint decks and RFP templates. Executed a large-scale website overhaul (75-plus pages, 200-plus posts) within five months, ensuring brand consistency and strong user experience.
Results
- Revenue Growth: More than 20% revenue growth in the year following launch, marking the most successful year in company history.
- Digital Sales: $300,000-plus in direct website sales with ongoing increases in leads and conversions.
- Lead Generation: 300-plus new leads directly attributed to the website and campaign.
- Performance Improvements: Website page load times cut in half, resulting in a 100% page speed improvement and 19% year-over-year traffic growth.
- Perception Shift: Employees and recruits cited the refreshed, people-focused brand as a reason for joining the firm, while clients noted the stronger alignment with the service experience they valued.
By uniting all service offerings under one cohesive platform, Maner Costerisan positioned itself as a forward-thinking industry leader. It not only delivers compliance but offers strategic, value-added guidance to help clients plan their “next move.”