Ingham & Clinton County Veterans Affairs is an organization with a critical mission: to support veterans and their families as they navigate their benefits and support services.
The Ingham & Clinton County Veterans Affairs office needed a logo that represented its organization and those they serve. It had previously been using the county seal for its office, but never had a look of its own. They came to M3 Group to develop a logo for its department and its Women Veteran Services.
M3 Group created a logo that encompassed patriotic colors and elements of movement to emulate the waving of the flag. We then created the Women Veteran Services logo and, with client input, we incorporated a phoenix into the design. We included the patriotic colors so the two logos would complement one another when used collectively in designs.
TWO LOGOS SOLIDIFIED THE DEPARTMENT BRAND AND HELPED CULTIVATE AWARENESS
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