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Case Study

MSUFCU Art Exhibit

For more than a decade, M3 Group has helped Michigan State University Federal Credit Union (MSUFCU) grow its annual MSUFCU Student Art Exhibit into a popular competitive event for high school student artists across mid-Michigan. Due to the COVID-19 safety concerns and restrictions in 2021, M3 Group had to get creative to keep the show running.

Our Solution

Making Sure the Show Goes On for Annual Student Art Exhibit

With the pandemic limiting in-person art viewing and events, we developed a virtual to allow community members to enjoy the exhibits and cast their vote or online and executed a comprehensive social, PR and advertising strategy to get the word out.

In lieu of the typical crowd-drawing VIP and awards nights, M3 Group produced a special televised event on WILX News 10 to celebrate the accomplishments of area high school student artists. Eleven schools participated in the 2021 MSUFCU Student Art Exhibit with a total of 105 works of art were displayed at MSUFCU Headquarters for the run of the exhibit.

MSUFCU Art Exhibit pamphlet

20K+ Viewership

4,500+ Households Reached

10+ PR Coverage