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Case Study

Steadfast Labs

As one of Michigan’s most trusted cannabis testing labs, Steadfast Labs is committed to raising the level of safety and integrity in the cannabis industry. To better position the growing lab as a consumer advocate, Steadfast Labs engaged M3 Group for rebranding, messaging and web development support to put its consumer-first mentality front and center.

Our Solution

Elevating cannabis safety with purpose-driven branding and digital solutions.

After immersing ourselves in market research and deep conversations to better understand the story and magic behind the lab, M3 Group hand-crafted a fresh, inspiring brand to connect Steadfast’s scientific expertise with its passion for consumer safety and education. But we didn’t stop there. M3 Group used the new brand identity as the foundation to deliver high-quality digital solutions including best-in-class website architecture and a social activation strategy to amplify Steadfast Labs and its Demand Safe Cannabis movement.

Computer with steadfast website


Old Steadfast logo


New steadfast logo