Good brands have purpose and promise. Great brands forge a bond with users on a pure and emotional level. Beyond an eye-catching logo or a snappy and memorable tagline, great brands build a lifelong and unbreakable emotional relationship with customers. Brands that serve their purpose stand out from the pack, build trust and consumer loyalty by having a clearly stated purpose, and nurture credibility and authenticity by delivering on promises — all of which, in turn, can open new avenues of revenue.
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