Why wait for something to happen when you can make it happen? Proactive Public Relations helps an organization start meaningful conversations with its audiences. It allows you to create a media narrative that positions you to attract customers and understanding. This doesn’t happen without a strategy and a plan for measurement of these activities.
With an effective proactive strategy, companies are less likely to find themselves resorting to reactive PR strategies that are designed to respond to negative news events. It’s also the best way to solidify brand understanding and create a consistent message in the community.
