Research & Strategy

Understanding is insight.

While you may know a lot about your business and industry, you are not the target market. An investment in research can make the difference between, “I think I know” and “Wow – I never knew that.” And, technology has significantly changed research making it easier, faster and more affordable to gain true insight.

This knowledge is the foundation of building a beautifully integrated plan to achieve your goals and creative elements that bring your brand to life. Powerful strategy. Clear, meaningful and attainable objectives. Vibrant, creative tactics that support your goals and deliver brand impact. The KPIs and measurements that keep us all informed, accountable and excited.


Audience Personas

Brand Audit

Competitive Analysis

SWOT Analysis

Performance & KPIs

Focus Groups

SEO Audit



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M3 Group
221 W. Saginaw St.
Lansing, MI 48933