Posts Tagged ‘branding’

Is it time for a rebrand of your business?

Rebranding is a delicate but very popular decision. A lot of major companies are jumping on the rebranding wagon – from Uber to Dunkin Donuts to Weight Watchers and dozens more. If your company is considering a rebrand it’s helpful to ask the right questions. We sat down with M3 Group Marketing Specialist Zach Krieger for his take on the topic.

Why should a company rebrand? Any organization should take a good look at their brand every five years; that doesn’t mean a HUGE change or overhaul to the look/messaging/culture of the company, but it gives leadership an opportunity to reassess what they’re striving for and what tools are needed to achieve those goals. Sometimes that means tweaks to messaging or a tagline, sometimes that means a new logo, color scheme, website, etc.

What are a few things a company should consider when rebranding? Strategy. Why do we do things the way we do them? How can we do things better? What do people think of when they hear our name or see our materials? A good strategy will put you in a situation to answer these questions and allow you to explore what pieces and parts you might need to ensure your whole team is working towards a singular goal, under a unified message.

Should they develop a logo first or a strategy? Why?  Always a strategy! You might not even need a new logo or name change … if the strategy dictates that this is something to explore, then maybe. But, the most successful brands are never created on a whim.

Why should a company use an agency instead of attempt this in-house? Have you ever heard the phrase, “You can’t see the label from inside the bottle?” Organizations know their businesses very well, they know their customers very well, they know the industry and the products and the peak seasons. Nine out of 10 people don’t know much about branding. Some may think having a social media page and possibly a sharp business card is a great brand. Agencies are brand professionals. Branding is a force that comes from every aspect of the organization, from top to bottom. An agency specializes in giving organizations the tools and direction they need to sustain a look and feeling to associate with their brand in all aspects, internally and externally.

Any other tips for companies considering rebranding? Designate a budget and be on the same page with internal leadership when looking at this process. Don’t just dip your toe in this; branding is a process and takes time. Proper resources and time NEED to be considered when looking at your brand. There also needs to be a trust factor in the people/agency you decide to work with – don’t turn your creative consultants into order takers. Agencies are trying to empower your organization through new ideas and process… don’t restrict them because that is “the way we’ve always done it”. Lastly, HAVE FUN with this … a brand is something that the TEAM needs to buy into; leadership, employees, families, customers, etc. are your “brand ambassadors”. Give them a reason to have good feelings when it comes to your brand.

If your company is considering a rebrand, let the qualified team at M3 Group help. Contact us at 517-203-3333 or visit our webpage at www.M3Group.biz.

Logo trends for 2019

Your logo is everything. It tells your brand’s story in just a glance through color, design and the statement it makes.

But trends change and keeping up with the times is important. The few companies that can get away with a classic logo usually can use it for years. Others need to make small adjustments with the times.

Those with an entirely too trendy logo, however, may be looking for something new.

Here are a few of the trends you can expect to see in 2019:

Variable logos

Wix.com says many companies are taking their brands a step further by creating a variety of visually diverse logos to be used interchangeably. This idea can work – as long as the logos are cohesive and reside under the umbrella of the same visual language.

Simplification

Creativebloq.com states that simplification has been a popular trend for years now, with no sign of changing. Examples of this are the American Express logo and the Uber rebrand.

Gradients are back

According to medium.com, gradients and vivid and saturated logos are going to be big in 2019.

Overlapping elements

Designers are breaking the rules, and it’s working. “Overlapping styles tend to work best for logos that have a simple mark or lettering and that are contained to s specific part of the logo,” said designshack.net.

You can also expect to see continued use of negative space, vivid colors, illustrative substitutes for a letter, simple geometric shapes and in general, more cheerful designs.

Creating your company’s logo can be a daunting task best left to the professionals. M3 Group is here to help!

 

Put your business in the know with the right logo

 

 

 

 

 

 

 

 

 

 

 

 

Does your business have a logo? What does it say about your business? Your logo should tell the story of your brand. It should be clean, memorable and visionary.

Maybe you are a new business who hasn’t quite figured out your brand’s identity. Perhaps your story has changed or evolved. Or, it could be that your logo is simply out of style.

At M3 Group, we have a team of award-winning graphic designers with different but vast skills and aesthetics to help you with logo design or redesign. Depending on your needs, we may even put them all to work on your logo – ensuring a number of brilliant ideas from which to choose.

When creating your logo, our team needs basic information:

  • Your branding colors
  • Your vision
  • Three to five words that describe your brand
  • What kind of shapes/style you are drawn to
  • Whether you want an icon, lettermark or wordmark
  • How you plan to use your logo
  • Who your target audience is
  • Traditional or modern style
  • Are there logos you dislike? Why?
  • Your turnaround time

Once those questions (and a few more) are answered, our team gets to work. It’s always fascinating to see their varied takes on your vision. It’s also really exciting to know we have such talented designers on staff who are always eager to tackle a new project.

Need help with your logo? Let us know!