Your logo is everything. It tells your brand’s story in just a glance through color, design and the statement it makes.
But trends change and keeping up with the times is important. The few companies that can get away with a classic logo usually can use it for years. Others need to make small adjustments with the times.
Those with an entirely too trendy logo, however, may be looking for something new.
Here are a few of the trends you can expect to see in 2019:
Wix.com says many companies are taking their brands a step further by creating a variety of visually diverse logos to be used interchangeably. This idea can work – as long as the logos are cohesive and reside under the umbrella of the same visual language.
Creativebloq.com states that simplification has been a popular trend for years now, with no sign of changing. Examples of this are the American Express logo and the Uber rebrand.
Gradients are back
According to medium.com, gradients and vivid and saturated logos are going to be big in 2019.
Designers are breaking the rules, and it’s working. “Overlapping styles tend to work best for logos that have a simple mark or lettering and that are contained to s specific part of the logo,” said designshack.net.
You can also expect to see continued use of negative space, vivid colors, illustrative substitutes for a letter, simple geometric shapes and in general, more cheerful designs.
Creating your company’s logo can be a daunting task best left to the professionals. M3 Group is here to help!