Overview
Tetra Tech is a global engineering and consulting firm specializing in water, environment and infrastructure solutions. The city of Lansing partnered with Tetra Tech to address combined sewer overflow challenges that impacted the community and the environment.
Challenge
Technical engineering projects like combined sewer overflow management are complex and often lack public buy-in. The city of Lansing needed to:
- Simplify communication around combined sewer overflow initiatives.
- Improve public sentiment toward an expensive and disruptive infrastructure project.
- Build long-term community engagement and environmental stewardship.
Solution
Creative Mascot Development
- Introduced “Swish the Fish,” a colorful mascot that became the friendly face of the combined sewer overflow education campaign. Used Swish to simplify complex technical information into relatable, child- and family-friendly storytelling.
- Coordinated on-set production and creative direction.
Community Education Tools
- Developed a children’s activity book, classroom curriculum and public appearances by Swish.
- Extended messaging into newsletters, print materials and digital assets to reach both residents and schools.
Media and Event Strategy
- Leveraged local media to spotlight Swish as an ambassador for clean water.
- Activated the mascot at community events, parades and educational programs.
Results
- 84% positive community sentiment shift regarding the combined sewer overflow project.
- Significant local media coverage that reframed a technical issue into a community success story.
- Elevated trust between residents, the city of Lansing and Tetra Tech.