Triscend^NP

Overview

Triscend^NP is a national leader in executive benefit solutions for credit unions, nonprofits and mission-driven institutions. Built on a foundation of fiduciary trust and data-driven strategy, Triscend^NP helps executives and boards make informed decisions about complex insurance and benefit programs.

Challenge

In 2024, Triscend^NP partnered with The Index Standard to introduce forward-looking index allocation analytics to executive life insurance. While this was a groundbreaking advancement in the industry, the subject matter was highly technical. Triscend^NP needed a market-moving story that:

• Positioned TriscendNP as a thought leader and trusted adviser.
• Captured the attention of both industry media and C-suite decision-makers.
• Drove measurable engagement across owned channels, especially LinkedIn.

Solution

Message Development

• Conducted conversations with subject matter experts to translate technical offerings into clear value points: clarity in complexity, stronger conversations with boards and regulators, and alignment with the advisory ethos of Triscend^NP.
• Translated themes to a press release that drove traffic to partner websites.

Distribution Strategy

• Launched the campaign with a PR Newswire release to maximize reach, supported by targeted media outreach focused on key financial and institutional leaders.
• Extended the story with a LinkedIn content series to engage the Triscend^NP audiences.

Results

• 172% increase in organic LinkedIn followers, compared with campaign posts driving record impressions and engagement spikes.
• Elevated a technical product development into a national visibility moment that strengthened brand credibility, attracted high-intent audiences and opened new pathways for C-suite relationship building