Overview
Urban Science is a leading automotive consultancy and technology firm based in Detroit that serves automotive original equipment manufacturers and dealers, and the advertising technology companies that support them, around the world.
Challenge
New solutions and market shifts required Urban Science to go direct to dealers for the first time — but it had never sold to that market. The company had a variety of products developed, but awareness was low. A full-market launch was required to get its solutions off the ground and generating revenue.
Solution
Brand Alignment and Positioning
Full brand platform, positioning and persona development guided by market research, survey and focus group data. Crafted targeted messaging
and thought leadership content to drive qualified leads with dealer decision-makers and elevate Urban Science as the premier solution for dealer network optimization.
INTEGRATED COMMUNICATIONS STRATEGY
Full brand platform, positioning and persona development guided by market research, survey and focus group data. Crafted targeted messaging and thought leadership content to drive qualified leads with dealer decision-makers and elevate Urban Science as the premier solution for dealer network optimization.
Results
Three-year campaign generated substantial brand awareness and qualified leads with executives and dealership leaders:
- 5K+ dealers signed up for solutions nationwide.
- Fastest-growing business unit within Urban Science.
- 275+ monthly leads generated over the course of campaign.