Overview
Ziebart is an international leader in automotive appearance and protection services, best known for its pioneering work in rust protection and detailing. It has built a reputation on vehicle protection, durability and customer trust across its multi-country franchise network.
Challenge
Once a household name, Ziebart’s competitive edge eroded over the years due to advances in OEM and dealer service offerings, market saturation from new automotive service competitors, and declining revenue and decreasing in-store traffic. To regain its position as a leader in the market, Ziebart needed:
- A modernized marketing approach rooted in its original values.
- Rekindled brand relevance throughout its franchise network.
- Strengthened franchise performance with measurable growth.
Solution
Targeted Digital Media Strategy
Executed geo-targeted campaigns to deliver relevant ads about Ziebart’s core services. Applied a multi-tiered funnel approach to build awareness, increase website engagement and drive in-store conversions.
Key Benefits Promotion
Crafted messaging focused on durability, peace of mind and long-term vehicle value. Emphasized Ziebart’s legacy of quality and expertise in vehicle protection and detailing throughout messaging.
Store-level Focus
Structured campaigns to increase customer calls and visits. Monitored and optimized media performance to maximize return on investment across all participating locations.
Results
Stronger Inbound Interest
- 25% year-over-year increase in website traffic, with a 52% spike in call volume, generating nearly 700 marketing-driven calls to franchise locations.
- 830-plus estimates requested, indicating strong purchase intent, with a 15% year-over-year sales increase, reversing revenue decline.
- 127% return on investment, signaling overwhelming success in all aspects of the campaign.