Case Study

Dean

Dean Transportation is one of the largest privately owned transportation companies. To mark its 50 years serving Michigan communities, Dean asked M3 Group for rebranding help to create consistency in the services offered as well as cohesive messaging. Dean previously had five different brands.

Our Solution

New Brand and Identity to Celebrate 50 Years of Transportation

M3 Group created a new DEAN umbrella brand with sub-brands for its school services – Dean Transportation – and charter bus services – Dean Trailways. As part of our cohesive rebranding, M3 Group developed new messaging for the organization, and brand identity standards and marketing materials, as well as a new website, DeanDifference.com, to elevate the new branding and enhance the user experience.

Let's Talk

We’re always up to something new at M3. Follow us on social media to see the latest scoop. Want to talk to someone? Sweet – smash the Contact Us button below and we’ll be in touch pronto.

Connect With Us

Locations

M3 Group
221 W. Saginaw St.
Lansing, MI 48933

Detroit Office
1234 Washington Blvd.
Detroit, MI 48226

517.203.3333

Pay Invoice Online