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Case Study

Two Men and a Truck

TWO MEN AND A TRUCK®, the largest moving franchise in the U.S., is on a mission to continuously exceed customers’ expectations in value and satisfaction and delivering on that commitment requires top-notch talent. So, when they needed a powerful recruitment campaign to target their hiring demographic, they called M3 Group.

Two Men and a truck ramp up campaign

Our Solution

Moving talent to action through a compelling, integrated campaign

M3 Group did its homework to design a compelling campaign capturing the strength of the team at TWO MEN AND A TRUCK and its unique culture.

Our team then worked collaboratively to develop and execute a compressive traditional and digital paid media strategy that attracted more than 17,000 applicants to the “Movers Who Care” company.

Two Men and a truck employees with signs