Irene Pool

If the shortest distance between two spots is a straight line, then Irene makes sure clients at M3 are on the straight-and-narrow superhighway from Point A to Point B. As media specialist, she assists clients in reaching their desired audience by ensuring the correct messaging gets in front of the best consumer. Initially pursuing journalism at Eastern Michigan University, Irene found her true passion in the world of public relations and marketing in college. She is passionate about making campaigns equally effective and efficient to achieve meaningful results. By combining creative storytelling with thoughtful strategy, she enjoys crafting campaigns that truly resonate with audiences. Irene takes immense pride in producing top-notch collaborative work and developing creative solutions to each challenge placed before her.